For professional creatives, depending on who you ask of course, corporate work has a negative stigma. It's typically viewed as being boring, mind-numbing work, full of constraints and limitations that simply put shackles on creativity. Ugh.
For this reason, many creatives (and other technical professionals) tend to "phone it in". Simple setups, simple mindsets, plug this in, plug that in, flip switch, push buttons.
To be fair, that's often the client expectation as well. With so many priorities (often conflicting) and so much on everyone's plate, it's hard to fault anyone for simply wanting to "get it done".
But here's the headline: YOU CAN GET MORE.
With the right team, the right mindset, and proper planing, YOU CAN GET MORE.
Personally, I have come to enjoy covering meeting/conference events. Being an execution-driven individual, few things bring me more professional joy than assembling a talented team, putting the right people in the right positions, effectively collaborating with clients, and executing efficiently for the common goal of delivering an amazing event.
As video becomes more and more critical to every business, regardless of industry, it's almost criminal to leave value on the table by not partnering with your video team to get the most out of your meeting events. I encourage you to leverage these opportunities to showcase and gather and as much quality content as possible.
So, what are the keys? I'll share a few:
- Communicate early and often. Sharing your vision is EVERYTHING. It's very common for technical folks to be brought up to speed late in the game. However, when we are made privy to your vision and early planning, our creative juices start flowing, which leads to us sharing ideas and coming up with some plans of our own.
- Make sure you have a fungible video team. Individual specialty is great, but a team of one-trick ponies can be very limiting. There is great value in having a team that is able to adjust, adapt, and rotate roles where necessary to get additional tasks accomplished without affecting the core coverage assignment(s).
- INTERVIEWS, INTERVIEWS, INTERVIEWS. Content is king and meeting events are awesome periodic gatherings of professionals from different parts of the world. With this is mind, it's a great opportunity to plan and arrange for your video team to sit down with some of these individuals to gather interview content, not only about the event, but also brand message, core values, and ANYTHING relevant that can be used later. My company firmly believes in building a great repository of content. This strategy can save you time and budget on additional filming later.
- B ROLL, B ROLL, B ROLL. Did I mention that content is king? The term "b roll" refers to supplemental footage that is used to visually support a video. Corporate meeting events often provide great opportunities for networking, team building, and collaboration via breakout sessions and other activities. This all makes for great content to add to that repository I just mentioned. This type of footage can be evergreen. Why stage it later when you can film it while it's actually happening now? Take advantage.
If you have the right video team, they are likely eager to provide more value to your organization by truly flexing their creative, content-creating muscles. Let them.